The Write Kind Of Coffee

Sheaffer – Coffee Collection Launch For Sheaffer’s Coffee Collection, we set out to create a poetic, coffee-inspired world, where everything from visuals to tone echoed the warmth of a fresh brew. The campaign celebrated the timeless bond between coffee and writing, blending Sheaffer’s elegance with rich, sensory storytelling. Through immersive imagery, tactile packaging, and a film that brought this world to life, we told the eternal love story of coffee and writing. Anchored by the lines #FreshlyBrewed and #WriteKindOfCoffee, this became one of Sheaffer’s most successful recent launches.