#OwnYourself

For the Expressions by Sheaffer launch, we created a vibrant world built around self-expression, a natural evolution after the Coffee Collection. Designed for a more colorful, individualistic audience, the campaign showcased a gradient-driven pen collection across ballpoints, rollerballs, and fountain pens. Our visual language mirrored the pens themselves: pearlised hues, modern props, and models styled to reflect bold personal identity. Anchored by the idea “When self-expression becomes more than what you write, it becomes what you write with,” the campaign celebrated individuality through #OwnYourSelf.