Cicada

CICADA, A PRIVATE LUXURY CONCIERGE SERVICE, NEEDED AN IDENTITY THAT FELT AS RARE AND DISCREET AS THE EXPERIENCES IT PROMISES. THE ONLY MANDATE FROM THE CLIENT: THE CICADA MUST BE PRESENT IN SOME FORM. FROM THERE, THE CHALLENGE WAS TO REINTERPRET A NATURALLY INTRICATE INSECT INTO A SYMBOL OF REFINED PRIVILEGE. WE EXPLORED MULTIPLE EXPRESSIONS OF THE CICADA’S FORM. ABSTRACT, GEOMETRIC, AND SCULPTURAL, BEFORE ARRIVING AT A MARK WHERE THE CICADA SILHOUETTE, THE BRAND NAME, AND A CROWN-LIKE EMBLEM CONVERGE. THE RESULT IS A LOGO THAT FEELS SOVEREIGN WITHOUT BEING LOUD, PAIRING SYMBOLISM WITH PRECISION. THE VISUAL LANGUAGE IS BUILT ON DEEP ROYAL PURPLES AND SCULPTED GOLD, EVOKING RARITY, POWER, AND TIMELESS LUXURY. EVERY CHOICE, FROM TYPOGRAPHY TO SPACING TO MATERIAL FINISHES- REINFORCES THE IDEA OF A BRAND THAT DOESN’T CHASE ATTENTION; IT COMMANDS IT QUIETLY. CICADA’S TONE OF VOICE FOLLOWS THE SAME PHILOSOPHY: MEASURED, INTENTIONAL, AND INHERENTLY ELITE. IT DOESN’T SPEAK OF LUXURY; IT ASSUMES IT. THE IDENTITY SYSTEM EXTENDS SEAMLESSLY ACROSS PRINT, AND DIGITAL, CREATING A WORLD OF UNSPOKEN ACCESS, ELEVATED DISCRETION, AND RARE EXPERIENCES. THIS IS A BRAND FOR THOSE WHO KNOW, AND FOR THOSE WHO NEVER NEED IT EXPLAINED.