Style Your Way

We were tasked with redefining Iris’s positioning and enhancing its overall presence through a refreshed tone of voice, visual identity, and photo/video style. What follows is the concept we presented to the client, which received approval and was implemented over the following months. IRIS Fine Jewels is a modern brand that fuses heritage craftsmanship with contemporary design. Rooted in timeless artistry, IRIS crafts refined, customizable pieces using ethically sourced or lab-grown diamonds. With a focus on sustainability, precision, and self-expression, the brand embraces the bold energy of hip-hop culture, reimagining fine jewellery through a fresh, modern lens that celebrates individuality and a new era of conscious luxury.