Seek Extraordinary

FOR THE LAUNCH OF THE MANDEVILLE COLLECTION, WE BUILT A NARRATIVE THAT MATCHED THE CRAFTSMANSHIP AND CHARACTER OF LAPIS BARD’S FULL-GRAIN, RESPONSIBLY SOURCED LEATHER RANGE. WITH ITS SIGNATURE CROCO TEXTURE AND TIMELESS FINISH, THE COLLECTION WAS POSITIONED FOR THE MODERN CONSUMER WHO VALUES DURABILITY, REFINEMENT, AND OBJECTS THAT GROW MORE MEANINGFUL WITH TIME. OUR IDEA, SEEK EXTRAORDINARY, CELEBRATED THIS MINDSET. A LIFE WHERE EVEN EVERYDAY MOMENTS ARE ELEVATED THROUGH INTENTION AND TASTE. THE CAMPAIGN INTRODUCED THE WORLD OF THE “MANDEVILLE MAN,” SOMEONE WHO BRINGS A SENSE OF DISTINCTION TO WORK, LEISURE, AND EVERYTHING IN BETWEEN. THROUGH A PREMIUM HERO FILM, COHESIVE VISUAL LANGUAGE, AND SOCIAL EXTENSIONS, WE SHOWCASED EACH PRODUCT AS A COMPANION BUILT FOR REMARKABLE LIVING. ELEGANT, CONFIDENT, AND UNDERSTATED, THE LAUNCH POSITIONED MANDEVILLE NOT JUST AS A COLLECTION, BUT AS A SYMBOL OF HOW EXTRAORDINARY LIVING BEGINS WITH THE THINGS YOU CHOOSE TO CARRY.