Kreditbee Vs Wannabe

During the Asia Cup, KreditBee set out to reinforce its position as India’s most trusted loan app by tapping into one of the country’s biggest shared moments - cricket season. We crafted a series of light, relatable TVCs that showed everyday situations where people need quick, reliable financial support, and how KreditBee steps in effortlessly. The films use humour, simplicity, and real-life scenarios to build trust while keeping the messaging sharp and memorable for a massive sporting audience. To extend the impact beyond television, we designed a set of social media creatives that echoed the same trust-led narrative. Together, the films and digital touchpoints helped KreditBee strengthen credibility, boost visibility, and connect with millions of viewers during one of the most-watched events of the year.