Knockout Collection

For Cultsport, the fitness apparel brand under Cure.fit, we conceptualised and executed the launch campaign for Knockout, a premium boxing-wear collection engineered for performance, agility, and confidence. The brief was to create a bold, high-energy identity that captured the spirit of boxing, not just as a sport, but as a mindset. We built the campaign around the idea of looking like a winner, using dramatic arena-style lighting, glowing outline graphics of stars and trophies, and dynamic athletic poses to hero the product while visually echoing the world of professional boxing. This helped position Knockout as a gear that makes everyday athletes feel like champions. To amplify the launch, we extended the visual language across digital assets, social media, and product pages. The seamless mix of premium styling, action-led photography, and strong motivational headlines created a cohesive brand world that feels powerful and aspirational. Together, the campaign established Knockout as Cultsport’s standout entry into specialised combat-sport apparel, rooted in performance yet designed to turn heads.