Get Your Treat On

For Britannia Treat, we worked on a vibrant and youthful campaign built around the idea of adding a burst of fun to everyday moments. The visual system used real biscuits integrated into playful illustrated objects (cameras, cannons, lamps, buses, radios) to turn mundane or boring situations into instantly enjoyable ones. The bright, monochromatic backgrounds paired with bold, hand-drawn outlines created a distinctive, high-energy style that appealed directly to kids and teens. I was responsible for crafting the illustrations across the series, ensuring consistency in style, colours, shadows, and biscuit integration. The campaign line “Get Your Treat On” tied everything together, reinforcing the idea that a Treat biscuit can uplift any moment. Each visual became a quirky, delightful snapshot that highlighted the product while delivering an engaging, scroll-stopping brand presence.