Decorpot - Rebrand

Decorpot, one of South India’s leading interior design brands, needed a refreshed identity that felt modern, trustworthy, and aligned with the premium experience they offer. The earlier branding lacked cohesion and scalability, creating inconsistencies across signage, digital platforms, and customer touchpoints. The goal was to unify the brand under a visual system that communicates professionalism, warmth, and reliability. At the heart of the rebrand is the new “D” monogram, an abstract symbol shaped like an opening door. This subtle yet powerful visual cue represents entry, transformation, and the start of a new home journey. Paired with a clean, contemporary wordmark and a refined colour palette of warm oranges and deep navy, the identity strikes a balance between accessibility and sophistication. A flexible pattern system, derived from the form of the monogram, adds personality and consistency across applications. The refreshed identity extends across storefront signage, digital communication, social templates, merchandise, and marketing collaterals, giving Decorpot a cohesive and recognisable presence. With this rebrand, Decorpot not only strengthens its visual appeal but also reinforces its promise of being “Your Trusted Interior Design Partner”, a brand that clients can rely on from the first step through the final reveal.