Bixa Botanical

Bixa Botanicals is a plant-based wellness brand rooted in Ayurvedic wisdom and over 140 years of herbal expertise. The rebrand set out to rediscover this legacy through a modern, authentic lens, crafting an identity that feels pure, credible, and deeply connected to nature. The challenge was to honour tradition while creating a system that resonates with today’s health-conscious audience. Targeted at urban professionals and wellness seekers aged 25–50, the brand needed to communicate trust, efficacy, and transparency. These consumers look for natural solutions for stress, immunity, digestion, and energy, backed by science but free from synthetic additives. The new identity had to reflect this balance of ancient knowledge and modern needs. The visual system centres on a purpose-built logo inspired by the Bixa plant, symbolising both growth above ground and strong roots beneath it. A natural colour palette, refined typography, and clean design language come together to express purity, depth, and holistic care. Every element is crafted to feel grounded, warm, and contemporary. Through this rebrand, Bixa emerges with a timeless visual and verbal identity, one that bridges Ayurveda and modern wellness. The result is a brand that empowers individuals to take charge of their well-being naturally, with clarity, confidence, and authenticity.